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An integrated marketing agency with deep roots in B2B. MTM brings together brand, strategy, creative, and digital delivery – with particular strength in PR, organic social, influencer marketing, and content. Their client-first mindset and strategic focus make them a natural fit with IDHL.

The MTM Agency

A strategic and design-forward eCommerce agency specialising in luxury fashion, beauty, and lifestyle. Fostr creates elevated digital experiences that reflect the standards and expectations of high-end brands – with clients ranging from global icons to fast-rising disruptors.

Fostr

Each has its own voice, focus, and client base, but we’re united by a shared ambition: helping brands accelerate growth.

Alongside our core performance, web, and intelligence teams, we’re proud to work closely with two standout sister agencies: Fostr and The MTM Agency.

Our brands

Performance reporting & analysis

Performance reporting & analysis

CRM, automation & lifecycle marketing

CRM, automation & lifecycle marketing

Customer insight & segmentation

Customer insight & segmentation

Data strategy & tech enablement

Data strategy & tech enablement

They deliver:

This division uses data, automation, and smart tech to help clients make better marketing decisions and improve performance.

Intelligence

CRO (conversion rate optimisation)

CRO (conversion rate optimisation)

Digital PR & outreach

Digital PR & outreach

Paid media (PPC, social, affiliate)

Paid media (PPC, social, affiliate)

SEO & content

SEO & content

They focus on:

Our channel specialists focus on delivering traffic, rankings, and measurable results.

Performance

Replatforming & integrations

Replatforming & integrations

Web development

Web development

UX/UI design

UX/UI design

Website & eCommerce strategy

Website & eCommerce strategy

Their services include: 

Experts in building high-performing websites and digital experiences.

Web & eCommerce

While every division has its own specialism, we work best when we work together. Our approach is integrated, collaborative, and always shaped by our clients’ goals.

At IDHL, we’re structured into three core divisions – Performance, Web & eCommerce, and Intelligence – each made up of expert teams focused on accelerating results for our clients.

Our divisions

IDHL isn’t just one agency – it's a connected network of talent, specialist expertise, and distinct identities. 

Our divisions
& brands

Our commitment to the environment extends beyond our immediate operations. We actively encourage our clients, partners and associates to adopt more sustainable practices, enhancing value for all.

As part of our sustainability strategy, we’ve partnered with The Green Web Foundation and encourage our hosting providers to register with the initiative. This ambitious foundation is working towards a fossil-free and sustainable internet by 2030, offering companies resources to make their digital activities greener. We have also developed a sustainability audit to help our clients identify changes that our clients can implement to reduce their digital footprints.

Caring for the environment is reflected in our volunteer efforts. We have collaborated with Woodland Creations to plant trees and support their mission to double the number of trees and woodland areas in the city. Additionally, our work with the Plant Co-operative CIC in Manchester has helped transform neglected urban spaces into more biodiverse gardens, connecting communities with nature.We also use renewable energy sources where possible and are mindful of our water consumption.

Encouraging change outside of our ecosystem

In response to these challenges, we are taking steps to minimising our carbon footprint across every level. We employ responsible operating practices, including extensive monitoring of CO2 emissions and e-waste, ensuring our business activities align with environmental best practices.

Implementing changes, big and small, can make all the difference. From our office spaces to product purchasing, IDHL is committed to pursuing our sustainability strategy wherever applicable. In 2024, we are proud to have driven a 54.7% reduction in our Scope 1 emissions and a 71.5% reduction in Scope 2 emissions. Whilst our Scope 3 emissions rose due to increased business travel, our overall net emissions remained static and has been independently audited. Looking towards 2030, our goal is to have zero Scope 1 & 2 emissions and achieve a 30% reduction in our Scope 3 emissions.

The average carbon footprint of a UK office building is roughly 17kg of CO2 emissions annually per sqm for a typical air-conditioned office building. In 2024, we invested heavily in our offices in Leeds and Manchester, ensuring our workplaces not only meet the highest environmental standards but offers state-of-the-art environments to support our hybrid working approach.

While we embrace remote work, we also value the irreplaceable nature of in-person interactions for effective stakeholder engagement and team collaboration. To offset energy usage, we have streamlined our product sourcing, installed recycling bins in every office and removed the use of single-use plastics by purchasing water bottles for our employees. Local suppliers support our office improvements, maintenance and provide refreshments for workshops and events.

We also use renewable energy sources where possible and are mindful of our water consumption. Additionally, we are ISO14046 certified, meaning we meet the international standard for organisation conduct and water footprint assessment. We are in a prime position to assess, manage and reduce our water use, and demonstrate our commitment to sustainability.

Technological advancements often result in the disposal of outdated devices, such as old laptops, PCs, and other electronics that are no longer compatible or efficient.

Electronic waste generation

Digital marketing tools like email, ads, SEO, and social media have a significant carbon footprint — and AI adds to it, with ChatGPT-3 emitting 8.4 tonnes of CO₂ annually.

Carbon emissions

In 2023, Google’s data centres worldwide consumed 6.1 billion gallons of potable water, primarily used to cool their servers and maintain operations.

Water consumption

The digital sector has a significant environmental footprint. Key areas that need attention include

IDHL isn’t just one agency – it's a connected network of talent, specialist expertise, and distinct identities. 

Our mission

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